Success of any logo design largely depends on its quality of being versatile. The logo must look equally great on all sizes and on all products. A logo should appear impressive in both color as well as black and white version. One could spend hours creating the most beautiful logo, but if it cannot be reproduced in different formats, it won’t meet all your needs.
While designing your logo, let your imagination run wild. One way to ensure that the logo will be flexible is to create one that looks good as a vector file which will allow to enlarge or reduce the size of the logo without decrease in the quality of the logo. A simple logo design should be created at the beginning, avoiding use of multiple colors, multiple fonts and small details, this will make the procedure of designing logo easier. It is important to check whether the logo you designed looks great without colors, and other versions of logos can be designed with any color of your choice.
Symbol logos like that of Apple can be designed which can be useful especially on the web where the dimensions are small, like on favicon. You can however choose to write only a few letters of your company’s name with the symbol. The black and white versions of logos can be used in colorful backgrounds. The different versions of your logo ensure that the brand image is always present and looks its best. The logos should be adaptable, so that it is easy to use in different versions according to your need.