Just pricing the product high and selling it in luxury market doesn’t make the product or the brand selling the product luxury. The demand of the product needs to be double or more proportional to the manufacture rate in order to be a luxury product. As we all know Apple is considered to be one of the luxury brands in a tech community if not most luxurious compared to other tech brands.
Apple is a trillion-dolor company that have a high number of people in their “Apple eco-system”. They produce wide range of tech gadgets from smart phones to watches, PC and many others. They also have their own OS and many other software that make their eco-system so compatible throughout their all devices. But this does not make a brand a luxury. In fact, Apple is focusing more towards economy in this year 2020.
But why is Apple consider as a luxury brand?
Apple is very notorious in its marketing strategy as they have many times immensely priced the product high. One of the great examples is they priced the wheel kit for their Mac Pro to $700. You can get a new Macbook air laptop in $900. $700 wheels are definitely not wort it just to roll your computer around. Apple also sold the stand for their pro XDR display monitor separately for a thousand dolor.
These kind of highly priced products from apple make them out stand other tech brands and because of the vast number of people in “Apple eco-system”, they buy these products and make them a luxury brand.
With the new release of Apple’s arm base processer which they have named M1 processor, apple is changing the direction of the tech industry in CPU of laptops and computers. Apple form now on will be switching from Intel CPU to their own M1 chips.
Apple has used Intel processors in their mac form 2005 but, as Intel could not deliver the significant performance boost every year, Apple developed their own Arm based processor. Designed specifically for mac, Apple announced that M1 chips are the most powerful chip that they have created. Apple claims that the M1 chip is the world’s fastest CPU core in low-power silicon, the world’s best CPU performance per watt, the world’s fastest integrated graphics in a personal computer and breakthrough machine learning performance with the Apple Neural Engine making the chip 3.5x faster in CPU performance, 6x faster in GPU performance and 15x faster in machine learning all while enabling battery life up to 2x longer than previous generation.
Apple has released three devices (Mac mini, Macbook air, Macbook 13”) in the November of 2020 with the M1 chip in it. People are astonished with the performance of these devices. Intel Macs always had thermals problem but with the M1 chip, despite the extreme use the chip hardly heats up. Some AAA games are also available to play in higher settings and fps where as it was not possible in intel macs.
Apple has already given so much more in their first-generation arm processor and it is rumored that they will be launching new devices (Macbook 16” and iMac) in year 2021 with the chip M1x which will be more powerful than M1 chips. Will this attract more people to buy Macs than other windows laptop?
This is an example of Apple Movie affiliate program.
Above is a iframe widget from Apple Music affiliate program. A very good platform for making money online by selling Apple music, movies and softwares.